About Us

We are a small family-owned business headquartered in the Pacific Northwest. We strive to create vintage-inspired outdoor themed apparel, featuring well-meaning messages that confidently solve problems that never existed, educate wildlife that doesn't need help and perform official government duties that absolutely nobody asked for.

Every design aims to treat the impossible as completely normal, turning forests, mountains, rivers, bears, trout, and Sasquatch/Bigfoot into participants in an overly serious world of wilderness bureaucracy.

OUR MISSION

"To protect the wilderness from people who know what they're doing, by equipping everyone else with the confidence they haven't earned and the advice they absolutely cannot use."

Est. in a year no one recorded correctly. Funded by your tax dollars, probably.